The Minneapolis office of Weber Shandwick today announced the promotions of Aaron Masterson and Andy Ybarra in the technology practice and Ranae Sandholm in the farm and food advocacy practice.
Aaron Masterson was promoted to account director in the technology practice. He joined the agency in 2000 and serves as the account lead for Honeywell Building Solutions (HBS) across Weber Shandwick offices in North America. As part of his role, he led the team that introduced the Honeywell Renewable Energy Scorecard analysis tool that helps organizations pinpoint the renewable technology with the greatest environmental and economic drivers, garnering significant coverage through national and trade media campaigns. Masterson’s accolades include receiving the PRWeek “PR Innovation of the Year” award in 2003 for his work related to the successful implementation and use of the company’s constituency management system with a key technology client. He holds a bachelor’s degree in journalism and mass communication from Drake University in Des Moines, Iowa, double majoring in advertising and English.
Andy Ybarra was promoted to account group manager in the technology practice. Ybarra joined the agency in 2004 and directs the public relations activities for Honeywell Process Solutions (HPS), Honeywell Security and LumaSense Technologies. In this role he manages communications programs across multiple industry verticals and coordinates the media relations campaign for HPS’ annual Honeywell Users Group conference. A native of El Paso, Texas, Ybarra holds a bachelor’s degree in journalism and mass communications from New Mexico State University in Las Cruces, N.M.
Ranae Sandholm was promoted to account group manager in the farm and food advocacy practice. Sandholm joined the agency in 2008 and manages communications activities for Syngenta. In this role she organized the outreach program for Syngenta’s launch of Agrisure Viptera and orchestrated the communications programming of Syngenta’s annual sales meeting, hosting approximately 500 attendees. A native of Readlyn, Iowa, Sandholm holds a bachelor’s degree in journalism and mass communications, and a bachelor’s degree in communication studies from the University of Iowa in Iowa City, Iowa.