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Monday, November 01, 2010

OLSON adds Newbold as Director of PR, VP

OLSON’s public relations group has scored with the addition of Alan Newbold as vice-president, director of public relations. Alan’s award-winning career has included campaigns for iconic brands across consumer lifestyle and tech, financial services, and health and wellness divisions for New York agencies Ketchum, Edelman and Emanate, and Minneapolis’ Carmichael Lynch Spong.

Prior to his PR career, Alan spent nearly 20 years in the entertainment industry — providing valuable creative background for his work in public relations. And, in his spare time, he blogs — look for “Squelching Al’s Exuberance”— and tweets @CutRusset.

"Since the day he arrived, Alan has enthusiastically embraced OLSON's holistic approach to building communities and brought an extra dose of thought leadership and creative flair to our PR team," says Steve Peckham, senior vice president and director of holistic services, OLSON. "In his new role, Alan's pedigree and natural leadership abilities will help OLSON re-imagine public relations and amplify its role in our client offerings."

“OLSON's energy and growth are palpable— this is a wonderfully rare holistic environment where each agency discipline has the opportunity to inform and elevate the others,” says Newbold. “Our goal is to funnel the ever-changing components of PR — social engagement, media relations, experiential and events — into a cohesive, unexpected and wildly effective machine. At OLSON, we have the freedom and direction to do just that. And THAT's just plain fun.”