Entries are now being accepted for the Minnesota PRSA Classics awards! Classics Elements awards recognize outstanding individual components or tactics of programs or campaigns that incorporate sound planning, execution and evaluation, and Classics Programs awards recognize outstanding public relations programs that incorporate sound research, planning, execution and evaluation. All Minnesota communications professionals are eligible to enter; you do not need to be a PRSA member.
The majority of an entry’s work must be completed between Oct. 1, 2009 and Nov. 30, 2010. Programs tend to have a better chance of winning when they’re near completion and can be better evaluated against their initial objectives.
Deadline for receipt of entries is noon on Friday, Dec. 10, 2010. Each entry must be submitted according to the “How to Submit Your PRSA Classics Entry” instructions or it will be disqualified without a refund. There are no deadline extensions.
Element Changes for 2010
Please note changes in two Element subcategories for 2010. Instead of three Element categories for audiovisual tactics (previously known as 3A. Video-Programs, 3B. Video-PSA, 4. Audio), they are consolidated to one Element, 3. Multimedia. Instead of four subcategories for Media Kits (6A-D. Products, Services, Events and Other), the Element is separated by budget, Media Kits 6A. $15,000 and less, 6B. more than $15,000.
Watch the PRSA Classics 2011 webpages for complete details.