The integration of OLSON and OLSONdenali is taking an exciting step forward, with the transition of Greg Heinemann, former managing partner and a founder at Denali Marketing, to OLSON as senior vice president. In June, OLSON merged with Denali to create OLSONdenali, a specialty discipline within OLSON.
At OLSON, Greg works closely with the strategy and media groups and oversees the development of work and thinking with key clients. At Denali, Heinemann focused on brand strategy, business development and key accounts, including Best Buy, United Health and AARP.
“Greg is like a shot of adrenaline to the system—he’s masterful at connecting dots between people and organizations with energy and focus,” says Kevin DiLorenzo, president and CEO, OLSON. “And, integrating his expertise between OLSON and OLSONdenali has meant that we have seen great strides in bringing our shared clients together.”
“OLSON is combining inventive and creative thinking with emerging tools and technologies in a whole new way, navigating exciting and uncharted waters,” says Greg Heinemann, OLSON senior vice president. “I’m energized to be riding this next wave with OLSON, building connections between individuals, communities and brands.”
Before founding Denali, Heinemann ran Blackwatch, a brand consulting agency, and was president of design firm Agency Eleven. He holds a degree in history from the University of Wisconsin and a master’s in international studies from the University of Notre Dame. He currently serves as chairman of the board of directors for the James J. Hill Reference Library.