On a daily basis, the number one thought in my mind is - What separates me from the competition?
The answer is not as clear as it once was. Since 1997 I have been involved in website development. This was a huge asset for me because very few PR professionals understood what it took to develop a website. Then it was social media and blogging. But now-a-days anyone can claim to be an expert in website development and just about every student graduating from college is a self-proclaimed social media expert.
So where does that leave me? Good question!
Many employees might be willing to work 60-hours a week and devote their life to a company. My devotion is not to working myself to an early grave, but to delivering value for a company. I have the unique ability to take complex ideas and make them simple. This is one of the reasons I was so successful in the defense world.
Today, I think my ability to lead and inspire teams is one of my strongest skills. I can think of multiple situations where I was placed on a team where we were not favored to win as far as raw talent was concerned. But my ability to rally the team together and keep them focused on the goal, led to us success.
My authenticity sets me apart from the competition. In today's business world it is hard to find employees that can be trusted to give you the straight scoop. But ever since my first PR internship, I have made a promise to myself that I will not shrink away from having difficult conversations or raising my hand when I think it is appropriate. If I am not the best person to do a particular project, I will find the best person for the job.
Finally, I have a great sense of humor. In a high-stress office environment, with long hours and short breaks it can be a relief to have someone there to lighten the mood and ease tensions.
As this article states, humor is important for three reasons:
- Humor Promotes Attending and Energizes
- Humor Facilitates Communication
- Humor Builds Relationships
I hope you will join me and, as always, feel free to comment below.