Katie Heinze, a 10-year public relations and brand marketing veteran of Target Corporation, has joined Kohnstamm Communications as its VP/managing director, the agency’s number two role. Heinze managed relationships with some of Target’s biggest names and consumer brands including Nina Garcia, Giada De Laurentiis, Sabrina Soto, Isaac Mizrahi, Sonia Kashuk, Thomas O’Brien and others. Her influence can be seen through Target’s strategic use of “pop-up” stores, blogger events, and the recent “Kaleidoscopic Fashion Spectacular,” in which the retailer transformed Manhattan’s Standard Hotel into a massive light show to introduce its fall line. Heinze orchestrated PR agency searches for Target and concurrently was the client contact for four outside firms.
“I know the difference between agencies that think big and deliver and those that get caught in the mundane,” said Heinze, who before Target worked consumer accounts for Carmichael Lynch Spong and Kilter, Inc. “Kohnstamm has built a strong national name that takes great brands to new places.”
Trends that Heinze feels are on the rise include enhanced retailer partnerships, tapping emerging celebrities as brand spokespeople, and continued focus on social media.
Kohnstamm Communications was named Boutique Agency of the Year at the Sabre Awards in May, receiving national attention for its work in corporate social responsibility, business media, and consumer PR for food and wellness brands.