Amy Rooker has been promoted to a director in the strategy group at OLSON. She joined the agency in 2008 as an associate director and brand anthropologist, and oversees all strategic work for the Minnesota State Lottery, Carlson Hotels Worldwide, Fifth Third Bank and General Mills. With more than 13 years of experience and several Effie wins, Amy has applied an anthropological lens to a broad spectrum of categories, brands and consumers.
Amy joined OLSON from Campbell Mithun, where she was a VP and strategic planner, leading work on clients for iconic brands like Nature Valley, Betty Crocker and Hamburger Helper. She holds a BA in communications from the University of Minnesota.
“Amy does a wonderful job of uncovering insights that are actionable for OLSON clients,” says Kevin DiLorenzo, president and CEO, OLSON. “She’s able to understand the nuances that really drive greater connection and build stellar strategy, but in addition to than that, she’s respected for her recipes, and the thousands of cookies she shares with family, friends and coworkers every year at the holidays.”