Compass Point Media just “buckled up” for another three years as the Minnesota Department of Public Safety’s (DPS) strategic media planning/buying agency. The state agency awarded the October 1 contract to the media unit of Minneapolis-based Campbell Mithun after a state-mandated competitive review (required every three years).
This marks the second contract renewal for Compass Point Media, who has driven the DPS media account for the past seven years to maximize statewide exposure of the Department’s safety messages. (By the way, the DPS just announced that year-to-date traffic deaths are just one higher than last year at this time; 2009 marked the lowest annual fatality count in Minnesota since 1945.)
“We view this renewal as an affirmation of our great work for the Department of Public Safety,” said Dick Hurrelbrink, president of Compass Point Media. “This is a rewarding partnership; we couldn’t be more proud to help keep Minnesota drivers safe.”
Compass Point Media delivered DPS messages about speeding, seat-belt use and impaired/distracted driving to Minnesotans via a strategic mix of TV, radio, digital, out-of-home, print and event-sponsorship channels. The creative work, directed federally by the National Highway Traffic Safety Administration, is done by The Tombras Group (Knoxville); the DPS also uses StoneArch Creative of Minneapolis.