Popular Front, an interactive agency based in Minneapolis, announces the launch of the new Chuck & Friends website, located at http://www.hasbro.com/tonka-chuck-and-friends/en_US/play/browse.cfm. The site showcases Popular Front’s kids and engagement media expertise by creating an online experience which allows both kids and parents to connect with the storied Hasbro brand. Chuck himself guides users through the PlaYard, which features six interactive games and five storybooks.
Popular Front’s VP of Creative, Jay Miller, said, “Creating the new Chuck & Friends website was a great experience for our team. We’re very proud of the work and are excited to showcase our design animation and interactive development expertise. Our six year relationship with Hasbro enabled us to closely collaborate with the Chuck & Friends team to create a successful, engaging site which will deliver results for Hasbro.”