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Tuesday, September 07, 2010

Exponent PR has hired Janney to boost its social media expertise

Exponent PR has added to its social media expertise by hiring Allison Janney as an associate.

“Allison’s thoughtful and results-oriented approach to integrating new and traditional media is invaluable to our clients,” said Tom Lindell, managing director for Exponent PR. “It’s no wonder we first brought her on as an intern after her enthusiastic outreach to us on Twitter.”

Janney started at Exponent as an intern. Ad Age recently featured Janney’s first-person account of how she landed her Exponent internship through Twitter in a story titled “How to Find a Job on Twitter.”

Janney offers clients strategic thinking and flawless execution that uses her new media savvy and traditional media knowledge. Janney is involved in many of Exponent’s consumer brand accounts and helped launch the People for Bikes Campaign to unite 1 million bikers across the country. She led an interactive project using Squawq, a Twitter analytic tool, to monitor the World Cup. She’s also heavily involved in Exponent’s blogger relations practice.