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Monday, August 23, 2010

Social CRM: A New Realm of B2B Engagement

Is your organization using Facebook, LinkedIn, Twitter and other social media sites to its advantage?

On Thursday, September 16, 2010, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will explore how B2B companies can manage their social relationships by employing Social CRM and how Social CRM can create a unique opportunity for businesses to engage, differentiate, innovate, and grow.

The session will be led by Eric Scheel, co-founder and CTO of Reside. Scheel has years of experience in strategic design and implementation and is a nationally-renowned expert on building and integrating applications on the platform.

Scheel will teach attendees how to:
  • Define and apply Social CRM for B2B organizations
  • Engage, differentiate, innovate, and grow within Social CRM
  • Sort through the FICO (formerly Fair Isaac) B2B community
  • Generate powerful results through sales and marketing collaboration 

Date: Thursday, September 16, 2010
Time: 7:30 a.m. Registration and breakfast
8:00 - 9:00 a.m. Presentation
Minneapolis Golf Club
2001 Flag Ave. South
St. Louis Park, MN 55426

Cost: Members $30 / Non Members $45
Register by: September 13, 2010
Register Now