Popular Front, a Minneapolis based interactive agency, has been enlisted to lead both national marketing strategy and technical product development efforts for Chinese Cubes. The Taipei based company has developed a language learning tool which features components of augmented reality and real-time computer aided feedback. The product is scheduled to be launched in the U.S. in early 2011.
Popular Front President, Jason Ulrich, says, “Agency expertise in the kids and entertainment categories in addition to experience with new product launches is something Chinese Cubes looked for in a partner. Popular Front has a strong history in all of these areas, and our team is committed to ensuring Chinese Cubes make a successful transition to the U.S. market. This is a great opportunity to showcase both our strategic planning capabilities and the depth of our development team.”