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Monday, August 09, 2010

Haberman adds Storytelling Firepower To Team

Haberman recently added two new positions to its team of Modern Storytellers: Copywriter and Marketing/New Business Manager. The agency, whose mission is to tell the stories of pioneers who are making a difference in the world, has experienced continued growth despite challenging times for agencies nationwide.

Tom Burket was hired as copywriter, serving the agency’s growing creative services department by developing creative copy and concepts for all forms of media. Tom has worked in strategic communications since 1991. He began his career at Kamstra Communications in St. Paul, where he learned creative and strategic thinking skills working mainly on business-to-business accounts. Later, as a freelance writer, Tom developed business-to-consumer skills by working directly with his own clients as well as for Twin Cities communications firms, including Haberman, Tripp Advertising, Foley Sackett and Gage. Past clients have included 3M, Imation, Ecolab, Harmon, Wausau Window & Wall Systems, Metropolitan State University, Northwest Airlines, Ceridian Employer Services and Abu Garcia.

Julie Lunn was hired as marketing and new business manager. Julie has more than nine years experience in consumer public relations and marketing, including serving as a senior account manager and general manager at Boulder, Colo.-based Fresh Ideas Group, an agency specializing in natural, organic and gourmet food clients. Julie’s experience in the Lifestyles of Health and Sustainability (LOHAS) space extends to her MBA education, where she studied corporate social responsibility initiatives. Past clients have included Clif Bar & Co., New Hope Natural Media, Pharmaca Integrative Pharmacy, Lundberg Family Farms, QAI, Smucker Quality Beverages and Coleman Natural Meats.

“Tom and Julie were brought on to support our agency in two main areas: serving our growing creative services department and helping us continue our momentum in gaining new, pioneering clients,” said Fred Haberman, chief executive officer (CEO) and co-founder of Haberman. “These hires will help us generate continued success for our clients and our firm.”