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Saturday, August 28, 2010

Discover Boating gets on onboard with OLSON

Discover Boating announces its selection of OLSON as agency of record for the relaunch of the national consumer marketing campaign for the recreational boating industry in U.S. and Canada. It’s OLSON’s first major new business win since acquiring OLSONdenali in June. The agency will handle a mix of traditional and non-traditional marketing— including digital and response-oriented marketing. 
The agency was selected by a special task force comprised of industry representatives from the National Marine Manufacturers Association (NMMA), Marine Retailers Association of America (MRAA) and Sail America. Jones Lundin Beals conducted the national search. 
Discover Boating promotes the boating lifestyle to key target audiences throughout the year.  The program was built on the foundation that boating helps you connect with the people you care about and disconnect from stresses on land. 
“OLSON is a first-class agency that will help the recreational boating industry ramp up our national marketing efforts,” says Carl Blackwell, chief marketing officer for NMMA and Discover Boating. “OLSON’s experience and understanding of our industry made them the best fit for helping us enhance Discover Boating’s broad-based community engagement and brand-building needs to ultimately grow boating.” 
“Speaking to communities is our sweet spot, and working with Discover Boating provides a great opportunity for OLSON to flex our brand-building muscles,” says Kevin DiLorenzo, CEO, OLSON. We’re looking forward to working together to grow this business.” 
Discover Boating is a national awareness campaign developed by the recreational boating industry in the U.S. and Canada and managed by the industry’s trade group, the National Marine Manufacturers Association. Discover Boating programs focus on improving the boating experience and building interest in recreational boating by providing a resource for Americans to explore the benefits, affordability and accessibility of the boating lifestyle. To find out more, visit