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Thursday, August 12, 2010

Boston Scientific CRV Selects OLSON

Boston Scientific Cardiology, Rhythm, and Vascular (CRV) announces that, after a national competitive review, it has chosen OLSON to handle design, strategy, creative and interactive work.

“OLSON’s client portfolio is broad and diverse, and because we want our marketing efforts to represent us for what we are—more than just a medical device company—we knew OLSON could do the job,” says Sonia Bjork, marketing communications director, Boston Scientific CRV. “We need to think differently, think creatively. And OLSON is the perfect fit.”

"This is a great challenge and a big opportunity for OLSON and Boston Scientific,” says Kevin DiLorenzo, CEO and president, OLSON. "It’s not every day in our marketing world we can feel our work helps create awareness and education on life-saving devices and therapies. But at Boston Scientific CRV, everyone plays a solid part in just that — and that makes us know we’re part of something important too."

Boston Scientific is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a broad range of interventional medical specialties. Boston Scientific CRV is focused exclusively on the needs of cardiovascular specialists, offering the broadest portfolio of market-leading products and support to patients, physicians and health care systems. For more information, please visit: