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Monday, July 26, 2010

What’s Age Got To Do With It?

Speaker: Sara Gavin, President, Weber Shandwick | Minneapolis

A lot as it turns out. As employment longevity expands (polite way of saying ‘aging workforce’), we are confronted with managing a multi-generational workforce. Studies indicate that each generation brings a new set of values and attitudes to the workplace. These values and attitudes can either collide or complement one another, and that interaction will impact our bottom line.

In this open forum, Sara Gavin will facilitate a thought-provoking discussion about the challenges to leading in a multi-generational workforce. What can we learn from each other? How do stereotypes impact our relationships with different generations? How do we reward and recognize our employees? How can we lead in such a way that our work style differences do not impact morale? How do we manage generational differences with our clients? Part of the discussion will also focus on internships. What are our responsibilities/obligations to this new generation of PR practitioners? What are best practices? An assortment of refreshments will be provided.

Sara leads several of the agency’s largest accounts in the areas of positioning, brand and reputation management, crisis communications, grassroots and advocacy building, media relations, and social media. She is the executive leader for public relations for the U.S. Army recruiting communications agency, McCann Worldgroup. Public relations programming includes grassroots community campaigns, social media, strategic media relations and Army education initiatives.

In addition, Sara is a member of the 2010 Census Senior Advisory Council for the Integrated Communications Campaign. In her 25 years with the company, Sara has represented Northwest Airlines, CIGNA, CIBA Vision, Novartis, Medtronic, The Coca-Cola Company, Boston Scientific, Hazelden Foundation, The Minnesota Department of Health and the U.S. Department of the Treasury. Sara’s office was named one of the Star Tribune’s Top Workplaces, and her office has made the Minneapolis/St. Paul Business Journal’s Best Places to Work list for five straight years. She is the mother of four children – teen to young adult.

Friday, August 20, 2010
7:30 a.m. Registration and networking
8:00–9:30 a.m. Roundtable discussion
Weber Shandwick
8000 Norman Center Dr, Ste 400
Bloomington, MN 55437
Free parking will be available in the ramp connected to the building.
$30 members
$45 nonmembers
$30 Weber Shandwick employees


The Minnesota Pubic Relations Society of America Roundtables (formerly Fresh Thinking Fridays) are another opportunity to advance the professional by providing seasoned members a platform for discussing timely trends and issues facing the public relations profession. These breakfast sessions promote dialogue and discussion about topics most relevant to senior professionals.