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Thursday, July 22, 2010

Are you ready to feel the heat of a social media crisis?

Badly behaving employees on YouTube videos. Broken guitars. Swine flu. Oil spills. The list of organizations impacted by crises that start or spread via social media is growing weekly. How should a company prepare itself for these situations?

The same way you prepare for a fire: with a live drill.

Weber Shandwick has developed FireBell, a software application that simulates the experience of social media engagement in multiple social media platforms, including Facebook, YouTube, blogs and Twitter.

FireBell enables users to mock tweet, post, view and respond to conversations using functional and fictional replicas of a company's -- and its critics' -- social media properties.

During this mock crisis drill we will put you through an abbreviated but highly realistic version of the full FireBell drill we create for clients, and you will have the opportunity to feel the heat firsthand.

Thursday, August 5th
Breakfast/registration: 7:45 a.m.
Crisis Drill: 8-9:30 a.m.

Space is limited.
Please contact Leah Kondes
at 952/346-6115 or

David Krejci     As team leader within Weber Shandwick's
national digital practice group, senior vice president David Krejci directs a 20+ person team of social media strategists, designers/programmers for the Minneapolis office, servicing clients such as Microsoft, U.S. Census, U.S. Army, American College of Surgeons, the Internal Revenue Service, Honeywell and General Motors. David combines more than 11 years of "traditional" public relations experience with an expert knowledge of social media and Web development to integrate strategic digital components into communications campaigns.