Weber Shandwick today announced the promotion of Julie Hurbanis to executive vice president in the firm’s consumer marketing practice.
Since joining Weber Shandwick in 1999, Hurbanis has focused on helping clients build brands, launch new products and change consumer mindsets about issues, products and services. She has been instrumental in the development of numerous campaigns for some of the agency’s most renowned clients, including building consumer wellness programs and platforms for a variety of food and nutrition clients, working with a large insurance company to drive consumer brand preference, helping a time-honored photography brand reposition itself to consumers by introducing a line of digital products and working with a number of clients to shape their corporate citizenship platforms.
“Julie’s influence transcends her practice in many ways that enrich our entire office,” said Sara Gavin, president of Weber Shandwick’s Minneapolis office. “She sets the standard for collaboration and client service excellence, and we are so pleased to announce her well-deserved promotion.”
Another of Julie’s vital contributions to the agency and her clients is her expertise in the non-profit sector. She leads the agency’s local pro-bono program, which focuses on working with non-profit organizations to make a difference in the lives of Minnesota youth and families, and is an active member of Weber Shandwick’s global Social Impact team, which works with nonprofits and foundations to achieve their brand building, issue advocacy and public education goals.
Prior to joining Weber Shandwick, Hurbanis oversaw the development, execution and evaluation of a number of U.S. and global campaigns for Golin/Harris in Chicago. She holds a bachelor of arts in political science from DePauw University and was named one of the “40 Under 40” up-and-coming local business leaders by the Minneapolis-St. Paul Business Journal, an honor representing some of the Twin Cities top young business and civic leaders.