Get ready to get talking about how social media impacts branding strategy. Campbell Mithun will celebrate the recent launch of its new website by hosting a live interactive online conversation between a panel of key industry players and you.
Topic: “How do you tell your Brand Story in a 140-character world?”
Date: Wednesday, June 23, 2010
Time: 1-2 pm (CDT)
Save the date: click “add to calendar” on invite: http://cmtalkinar.eventbrite.com/
To participate: Join event via Talkinar link on our website; no registration required.
On event day, watch the live-streamed video at www.cmithun.com and submit your comments/questions via the event’s chat feature or on Twitter. Use the hashtag #talkinar for the chance to win a gift card for a free iPad (see rules).
- Will Smith, senior vice president of marketing, Famous Footwear division of Brown Shoe Company: In his role of directing all marketing of the Famous Footwear brand, Will has refined the brand’s positioning, upgraded in-store communications, led the brand’s foray into digital and social media, and launched the company’s successful “Make Today Famous” national advertising campaign.
- John Eighmey, current Raymond O. Mithun chair in advertising, U of M’s School of Journalism / Mass Communication: A national authority on advertising and marketing, John was one of the ten most widely cited scholars on Internet Advertising in 2008.
- John Rash, 25-year advertising/media veteran and current editorial writer and Editorial Board member at the Star Tribune: John has spent decades analyzing the cultural, creative and commercial factors that shape media and the public’s consumption of it.