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Thursday, June 10, 2010

Campbell Mithun plans live-streamed Talkinar to celebrate launch of Everything Talks website

Get ready to get talking about how social media impacts branding strategy. Campbell Mithun will celebrate the recent launch of its new website by hosting a live interactive online conversation between a panel of key industry players and you.

Topic: “How do you tell your Brand Story in a 140-character world?”
Date: Wednesday, June 23, 2010
Time: 1-2 pm (CDT)
Save the date: click “add to calendar” on invite:
To participate: Join event via Talkinar link on our website; no registration required.

On event day, watch the live-streamed video at and submit your comments/questions via the event’s chat feature or on Twitter. Use the hashtag #talkinar for the chance to win a gift card for a free iPad (see rules).

Talkinar Panelists:
  • Will Smith, senior vice president of marketing, Famous Footwear division of Brown Shoe Company: In his role of directing all marketing of the Famous Footwear brand, Will has refined the brand’s positioning, upgraded in-store communications, led the brand’s foray into digital and social media, and launched the company’s successful “Make Today Famous” national advertising campaign.
  • John Eighmey, current Raymond O. Mithun chair in advertising, U of M’s School of Journalism / Mass Communication: A national authority on advertising and marketing, John was one of the ten most widely cited scholars on Internet Advertising in 2008.
  • John Rash, 25-year advertising/media veteran and current editorial writer and Editorial Board member at the Star Tribune: John has spent decades analyzing the cultural, creative and commercial factors that shape media and the public’s consumption of it.