All too often B2C strategies and tactics are applied to B2B companies, when in reality they should be treated as two entirely different ball games. To discover the right playbook to use for client relationships in B2B business, the Minnesota chapter of the Business Marketing Association BMA-Minnesota) will host “Learn to Create a System that Achieves Sustainable, Predictable and Profitable Growth!” on Tuesday, July 13, 2010.
The session will be led by Sean Geehan, author of “The B2B Executive Playbook” and founder of the Geehan Group. Geehan has more than 20 years experience in B2B consulting and is a recognized expert on driving revenue and earnings in organizations. Referencing his new book, Geehan will describe the framework and key principles B2B marketers should use to develop a game plan for creating strategic relationships that yield valuable business results.
Joining Geehan will be Tom Webster, CEO at Intesource, to illustrate how his company has successfully applied Geehan’s playbook principles and the practical difference it has made for his organization. Together Geehan and Webster will teach attendees how to:
- Increase marketing’s credibility among the leadership team
- Align organizations to the market
- Engage valuable customers
- Generate powerful results through sales and marketing collaboration
“B2B marketers must understand the importance of structuring their internal team to maintain and grow key relationships outside of the company,” says Tim Lebens, vice president of membership for BMA-Minnesota. “Geehan and Webster provide a practical plan for B2B companies to engage key players in the marketplace in order to create predictable, sustainable business results and drive revenue growth for an organization.”
The event will be held on Tuesday, July 13, 2010, at the Metropolitan Ballroom in Golden Valley, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the program from 8 to 9 a.m. A members-only networking event will follow immediately from 9 to 9:30 a.m.
The cost of the event is $30 for BMA members and $45 for non-members. Attendees can register online at www.bmaminnesota.org through July 9, 2010. There will be a limited number of walk-up registrations also available.