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Tuesday, June 22, 2010

Agency Profile - Padilla Speer Beardsley

Padilla Speer Beardsley is a multispecialty communications firm with headquarters in Minneapolis and an office in New York City. Blending creative intelligence and business acumen is the cornerstone of our culture, and the reason our firm has grown steadily for nearly 50 years. It’s also become our brand promise, "Something unexpected. No surprises."

Something unexpected – fresh ideas that capture minds and move markets.
No surprises – expert execution that inspires client confidence.

Our values
Recently named America’s Best Agency to Work For (2010) by the Holmes Report, our employee-owners are guided in business and in life by four principles:
  • Be our best.
  • Act with integrity and respect.
  • Keep learning.
  • Lead clients and deliver results.
Services we offer
We take a holistic approach to communications programs – advertising, collateral, media relations, proprietary events, cause-marketing strategies, and Web 2.0-based connections – so we can meet clients’ business objectives effectively and efficiently.

With roots in corporate and investor relations, and with a lengthy list of crisis clients, we are a serious partner when tough issues arise. But, we also have serious fun. The day we announce a product recall for a medical-device maker might also be the day we launch an online karaoke contest for a new breakfast cereal.

Sectors we serve
Our core industry areas include agribusiness, consumer products, health care, medical device, financial services, technology and manufacturing. Some of our clients include BASF, Cub Foods, General Mills, HB Fuller, Imation, Mayo Clinic, Metropolitan Airports Commissio, Rockwell Automation, Ryan Companies, Tennant, UnitedHealth Group, Valspar and Vital Images.

Community spirit
We have a cherished tradition of giving our time and talents to nonprofit organizations in the communities where we live and work. We were the proud recipient of the 2008 Minnesota Keystone Award for our financial and pro bono contributions to the community. In 2009, more than a hundred nonprofit organizations were supported by Padilla.

Our people
Although outstanding service and a focus on results come standard at Padilla, the trait clients remark about the most is our integrity and character. And — when we get to know each other well — the characters behind that character. Marathoners and mountain climbers, musicians and fishermen, fashion designers and foodies. They bring their lives to work and their work to life in a way that sparks ideas and ignites results.