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Thursday, May 13, 2010

Weber Shandwick Earns Top Honors at 2010 IABC Minnesota Bronze Quill Awards

Weber Shandwick received the top industry award at the 2010 International Association of Business Communicators (IABC) Minnesota Bronze Quill Awards Gala. The agency won the IABC Pinnacle Award for its client, Dairy Management Inc., and issues management and crisis communications project entitled, “Preparing for a Dairy Safety Crisis.” The Pinnacle Award bestows honors on the highest-scoring award entry for the Bronze Quill, a program honoring Twin Cities’ professionals for excellence in business communications.

“Winning a Bronze Quill Award is a significant achievement in the communications industry,” said Dave Meyer, president, IABC Minnesota. “Entries are scored based on strategic thought, creative and well-executed work plans, and thorough measurement. This year’s recipients illustrate how important strategic communication plans are to an organization’s overall success. In addition, the award recipients represent the breadth of talent locally.”

The Bronze Quill Awards Gala is an annual event that supports the professional development of communications professionals in the field. This year, judges from three IABC chapters evaluated 56 entries. Those entries receiving a score of five points or higher, moved on to a second round of judging by a panel of accredited IABC professionals. Entrants were asked to follow comprehensive guidelines and were judged on a seven-point scale based on the entry’s comprehensive plan, measurement and work sample. Three Awards of Excellence (scores between 5.75 – 7 points) and 10 Awards of Merit (scores between 5.25 – 5.74 points) were given to local business communicators.

Awards of Excellence:
  • National Marrow Donor Program – Be the Match with Padilla Speer Beardsley, “Communities Support a Vital Cause,” Communication Management/Community Relations
  • Kane Consulting, “Social Media Plan for 2009 MIMA Summit,” Communications Management/Social Media
  • Dairy Management Inc. with Weber Shandwick, “Preparing for a Dairy Safety Crisis,” Communication Management/Issues Managment and Crisis Communications

Awards of Merit:

  • Weber Shandwick, “How People are Counted Brochure,” Communication Creative/Publication Design
  • Weber Shandwick, “Be the Match Marrowthon,” Communication Management/Multi-Audience Communication
  • Saint Paul Public Library/Friends, “WORKplace,” Communication Management/Customer Relations
  • Saint Paul Public Library/Friends, “WORKplace,” Communications Management/Economic, Social and Environmental Development
  • NorthMarq, “NorthMarq Acquires Opus Property Services,” Communication Management/Employee/Member Communication
  • Thomson Reuters, “Because We Care Campaign,” Communication Management/Employee/Member Communication
  • Thrivent Financial for Lutherans, “Financial Strength and Stability,” Communication Management/Employee/Member Communication
  • Exponent Public Relations, Communication Managment
  • Punch Pizza with Tunheim Partners, “Punch Pizza Fires Up Its Social Media,” Communication Management/Social Media
  • GoGirl with FernMed, Inc., “GoGirl! Building A Brand Worth Standing For,” Communication Management/Social Media
In addition, Martha Nevanen was presented with IABC’s 2010 President’s Award and Vanessa Szpara was recognized as IABC Minnesota’s Outstanding New Volunteer of the Year.

“Volunteers are the lifeblood of IABC Minnesota,” said Meyer. “The IABC Minnesota President’s Award and the Outstanding New Volunteer of the Year Award are a new tradition started to recognize the leadership and dedication of our volunteers. Tonight, we recognized Martha Nevanen, a member who has worked diligently behind the scenes in nearly every leadership position available in our chapter over the past 21 years, making selfless contributions to facilitate member development and benefit the communication profession; and Vanessa Szpara, recognized for her exemplary contributions to IABC’s programs as well as her energy and leadership.”

Shel Holtz, ABC, IABC fellow and industry speaker, also gave the Bronze Quill Award Gala keynote address entitled, “The Future State of Communications.”