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Monday, May 17, 2010

Schneider Joins Beehive PR as Group Director, Digital & Social Media Strategy

John Schneider has joined Beehive PR as group director, digital and social media strategy. Schneider will lead Beehive’s digital, social media and interactive services, as well as direct the agency’s internal digital and social media development.

“Beehive works in digital and social media for every client we represent,” said Lisa Hannum, president and CEO. “John’s deep knowledge and expertise in digital and social analytics, strategy, customer engagement and measurement makes our team exponentially smarter—and that translates into direct value for our clients.”

Schneider began his professional career while still in college, growing his restaurant company to 100 employees in only four years. In 2000, he continued to follow the entrepreneur path, launching design and branding firm GESTALT, which most notably rebranded and helped launch Geek Squad into 700 Best Buy stores across North America. Five years ago, Schneider joined Larsen Design where he helped develop the firm’s interactive practice and worked on major brands such as Blue Cross Blue Shield, Buffalo Wild Wings and American Medical Systems. Most recently, he served as a marketing consultant leading initiatives including social technology strategy, website conversion strategy, and active analytics measurement and monitoring for a variety of clients in the technology and publishing industries.

Schneider holds a bachelor’s degree in history and political science from Macalester College and a master’s of business administration in marketing from the University of St. Thomas. He also studied design and has been an adjunct instructor at the Minneapolis College of Art and Design. Schneider is a frequent speaker at conferences and is active with several professional associations and student-related activities.