MNPR Blog

Friday, May 14, 2010

PR Agency Profile - Haberman Inc.

Haberman is a brand public relations firm that tells the stories of pioneers who are making the world a better place. Since 1994, Haberman has grown from its husband and wife founders to include a staff of 26. The firm recently moved to new office space in the historic Kickernick Building in Minneapolis' Warehouse District.
Named by FastCompany.com as a top brand storyteller in the nation, Haberman engages the hearts and minds of its employees to support forward-thinking, mission-driven organizations.
Haberman storytellers have created and managed dozens of public relations, marketing and social media campaigns for some of the nation's most well-established brands and industry organizations in the sustainable lifestyle sector. Currently, Haberman is conducting campaigns for Organic Valley, National Cooperative Grocers Association, the Institute of Agriculture and Trade Policy, Annie’s Homegrown and Annie’s Naturals, Room & Board, Wedge Community Co-op, and the Organic Trade Association.

The firm also represents a wide variety of progressive brands and causes, including Volvo, Sunrise Community Banks, Community Reinvestment Fund, and the Minnesotans’ Military Appreciation Fund, as well as pioneering technology and health-related organizations, such as Entropy Solutions, Inc., Stratasys, CodeWeavers, RedBrick Health and West Side Community Health Services.

Dedicated to leading its own pioneering initiatives, Haberman is the creator of the U.S. Pond Hockey Championships on Lake Nokomis, dubbed a must-see event by ESPN.com. The firm also created its own employer-sponsored garden in 2009 to further immerse itself in the food and health sectors. Employees work in the garden and reap the benefits of fresh vegetables, while deepening their understanding of how to grow food and live a healthier, more sustainable lifestyle. Haberman is leading a national movement to encourage other companies to plant gardens to help reduce the nation’s health care costs.

Haberman hosts a Facebook page (www.facebook.com/modernstorytellers), a Twitter feed (www.twitter.com/modernstories) and a blog (www.pioneerosis.com) in addition to its business website at www.modernstorytellers.com.