Steve Knapp has been named director of brand activation, senior partner for Carmichael Lynch. In this role, Knapp will lead the development and implementation of nontraditional media and marketing solutions at the agency. Working with all agency disciplines, he’ll create innovative marketing programs using experiential, social media, mobile, sponsorships and other, still developing platforms.
Knapp previously served as vice president and media director for OLSON in Minneapolis. While there, he led the media department, strategic planning and investments for all clients including Fifth Third Bank, Chinet, Northwestern Mutual, the Minnesota State Lottery and General Mills. He successfully increased agency media billings by more than 22 times and department staff by eight times through organic, new business and media-only client growth.
Prior to OLSON, Knapp was an associate media director and vice president for Campbell Mithun. During his twelve-year tenure, he worked on major agency clients H&R Block, Kimberly Clark, General Mills (Big G and Betty Crocker brands), Moneygram, Land O Lakes, and UnitedHealth Group.
“Steve has significant experience leading holistic marketing efforts and working in seamless collaboration across agency disciplines,” says Mike Lescarbeau, CEO of Carmichael Lynch. “We value his leadership and know he will significantly enhance our offering in the areas of emerging and non-traditional marketing.”
Knapp has won numerous awards for his work including Media magazine’s Creative Media Award, Mediaweek Media Plan of the Year Award, multiple EFFIE awards and a 2008 Marketing Sherpa Viral Hall of Fame award.
Knapp received his bachelor of arts in mass communication and minors in history and international studies from the University of Minnesota, Duluth.