While it has a bit of reputation for delivering more on the party scene than on useful panel presentations, there are a few SXSW Interactive presentations that stand out from the crowd. I didn't attend the conference, but I did take some time to watch the video of Peter Shankman's presentation, "Why Self Promotion Will Save The World." Among the plethora of panelists and participants in the interactive space who tend to leave a bad taste in my mouth with all of their "self promotion," Shankman seems to have mastered the art.
If you are reading this blog, there's a good chance that you're familiar with Shankman, who in PR circles is widely appreciated (and well-known) for founding Help A Reporter Out - a service that connects PR professionals to sources looking for content. Throughout his career - from AOL online news editor to Marketing and PR firm CEO, Shankman has developed his personal brand through the simple craft of self-promotion done well.
"Good PR is getting people to do it for you," says Shankman. And, certainly, he has mastered this feat. (His panel idea for SXSW received enough votes in only two days to be added to the slate and was one of the top ranking suggestions among all of the interactive panels.)
Shankman's arsenal for self-promotion is guided by basic principles --