Axiom Productions, the video division of Axiom Marketing Communications in Bloomington, announced Thursday the ﬁrm was selected to produce multiple video projects for the Chicago Builders Association. This new venture adds to the already
extensive multimedia work being done for clients like Carlson Hotels Worldwide, The Toro Company and Wilsonart International.
Axiom Productions will develop, produce and deliver marketing videos geared towards contractors and builders, promoting the beneﬁts of working with the Builders Association. Axiom was one of many agencies considered in a national search.
"Axiom's history of success with projects much like what we had in mind give us conﬁdence that they're the right partner on this project for us," said Andy Cole, Communications Manager, Chicago Builders Association. "It's important to us that we convey the value of our organization both to prospective members and the general public.
"The Axiom team exhibited a great understanding of what we wanted to accomplish and detailed how he would go about that in an incredibly comprehensive presentation that made us excited to work with Axiom. We can't wait to get started and look forward to what we think is going to be a great ﬁnished product."
Axiom's history with the building trade may have played a big role in the Builders Association's decision to hire outside of Chicago. Having worked on previous projects for such national clients as Women Build, Kitchenaid, Wilsonart and Habitat for Humanity, Axiom looks forward to continuing its work within the commercial and residential building products sectors.