The Minnesota State Lottery has announced that it has chosen OLSON, Minneapolis, as its agency of record after a competitive review. OLSON will handle brand strategy and holistic marketing responsibilities for the account.
“The Lottery was looking for a next-generation agency, one that would bring thought leadership and a unique strategic and creative approach to our business,” says Clint Harris, executive director, Minnesota State Lottery. “We will tap into OLSON’s progressive marketing platforms and its strong brand-building ability to create more meaningful connections with our community.”
“The Minnesota State Lottery has a long history of producing incredibly creative work,” says Tom Fugleberg, executive creative director, OLSON. “We’re delighted to have the opportunity to build on that legacy, and to do so with an organization that gives back to our state in so many remarkable ways.”
Proceeds from the Minnesota State Lottery benefit all Minnesotans. Since first selling tickets in 1990, the Lottery has raised more than $1.8 billion for state programs, including $713 million for critical environmental programs. In addition, the General Fund has received over $1.1 billion to help fund important functions such as education, public safety and health and human services. Visit www.mnlottery.com for more information.