Kelly Thompson has been promoted to director of brand planning, partner at creative agency Carmichael Lynch. She joined the agency in 2008 and has served as group planning director for clients Calphalon, Jack Link’s Beef Jerky and Seventh Generation. In her new role, Thompson is challenged with leading a department of account planners and research professionals; developing strategies for positioning client brands; and ensuring clients’ brands are positioned to be highly relevant to consumers and poised for growth.
Prior to joining Carmichael Lynch, Thompson served as an associate director of strategy and insights at space150 in Minneapolis where she led brand strategy for Dairy Queen, General Mills and Andersen Windows. She also served as a brand planner at Campbell Mithun on the Burger King, Popsicle and General Mills Big G cereals accounts.
“Kelly has become an indispensible leader within the agency,” says Mike Lescarbeau, CEO of Carmichael Lynch. “She has not only led planning on key pitches and existing clients, but she’s also taken the initiative to propose and lead a number of projects that are making us a better agency. Kelly has demonstrated the kind of vision and collaborative spirit that embodies Carmichael Lynch.”
Outside of work, Thompson is involved in lobbying efforts on behalf of the Animal Humane Society and Animal Legal Defense Fund.
Thompson graduated cum laude from Macalester College in St. Paul, Minn., with a double major in English and theater and a minor in sociology.