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Thursday, April 01, 2010

Campbell Mithun launches new Everything Talks website on its 77th anniversary today

Agency to celebrate launch by hosting webcast “Talkinar” on April 28 at 1:00 (CDT)

On its 77th anniversary today, April Fools’ Day, Campbell Mithun launched its new Everything Talks website, named after a phrase found in a 1956 document penned by founder Ray Mithun. Even the website’s graphic theme reflects a “Cogwheel Marketing” diagram drawn by Mithun himself.

“Ray said that we ‘better help in every part of the communications job, because everything talks,’” said Steve Wehrenberg, Campbell Mithun’s chief executive officer. “Today, even in this age of digital and interactive marketing, when we make Everything Talk for our clients’ brands, they experience marketplace success.”

The agency plans to host an industry dialogue to celebrate the website launch. On April 28 at 1 pm (CDT), Campbell Mithun will livestream a free interactive Talkinar featuring a panel of key marketing players discussing the topic: “Is Brand Storytelling being killed 140 characters at a time.” Virtual attendees may submit questions/responses electronically to participate in the discussion of social media and branding.