Risdall Marketing Group (RMG) announced that Karen Van Heiden has joined its Online Marketing Group division. Van Heiden’s responsibilities include evaluating client Web sites to increase Search Engine Optimization.
“Karen’s is entrepreneurial and has an eye for numbers, making her a perfect addition to our search engine optimization team,” said Jennifer Risdall, CEO of Risdall Online Marketing Group. “Her ability to think analytically is critical for her new role in reviewing Web metrics for our clients.”
Van Heiden graduated from Drake University as a marketing major, but started her college career as an actuarial science major. Previously, Karen served as executive director for Iowa’s Windsor Heights Chamber of Commerce.