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Wednesday, March 03, 2010

MWMC Women@Work Workshop: Consumer Insights & Channeling Innovation

Tuesday, March 9
1:00 to 4:00 PM

St. Catherine University
President’s Dining Room (#372) in the Coeur de Catherine building on the St. Paul Campus

Attend this workshop to hear about the latest research on motivations and values that will be driving consumer behavior in 2010. Then, learn how to channel innovation and creativity within your team to develop marketing initiatives that will resonate with your target audience and drive bottom-line results. This Women@Work Workshop will also include 30 minutes of valuable networking time in between speakers so you can meet fellow colleagues in the marketing and communications field.

About Our Speakers:

Hillary Plank, Consumer Strategist, Iconoculture
Hillary Plank is a consumer trend expert on younger and older Boomers, moms, sustainable/green energy and technology, sustainable consumers and Asian American consumers, across all categories. A former PR pro with front-line experience at scrappy startups and national firms, Hillary helps brands zero in on what matters to consumers (quality! performance!) while identifying marketable values inherent to the core value proposition. She holds an MA in Strategic Communication from the University of Minnesota and a BA in English, Art History and Asian Studies from St. Olaf College.

Glenn Karwoski, The Business of Ideas
Glenn Karwoski is the founder of The Business of Ideas and managing director of Karwoski & Courage. Glenn teaches creativity and innovation at the University of St. Thomas Graduate School of Business in Minneapolis. In addition to working with clients, Glenn presents his ideas about creativity and innovation to a wide variety of organizations and educators. The Business of Ideas is based in Minneapolis, MN and is part of the Omnicom global network of communications agencies.

Free parking permits will be sent via email to all attendees who pre-register before 5 PM on March 7. Permits will NOT be provided onsite, so you must pre-register to receive a parking permit. Permits are valid in the O’Shaughnessy/Event Parking lot, which can be accessed from Gate 4, and the Visitor Parking lot, which can be accessed from Gate 3.

$48 Members
$78 Non-members
$33 Students

Seating is limited!
Register online now at

NOTE: If you plan to register at the door, MWMC can only accept payment via cash or check; credit cards will not be accepted at the door.