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Thursday, March 04, 2010

KRUSKOPF COONTZ SELECTED BY TRANSAMERICA RETIREMENT MANAGEMENT IN NATIONAL AD FIRM SEARCH

Minneapolis advertising agency Kruskopf Coontz has been named a strategic marketing partner by Transamerica Retirement Management, Inc., one of the country’s leaders in financial and transition planning for retirement, located in St. Paul, Minnesota. KC won the assignment after a nationwide search that ended in a three-agency pitch.

“We’re thrilled with the news,” says Bill Coontz, President, Kruskopf Coontz. “Transamerica is an absolute leader in this industry and we’re excited to be bringing our deep understanding of the boomer generation. This was a very competitive pitch, but when it comes down to winning the business it’s always about creative concepts and ideas that solve problems.”

Effective immediately, Kruskopf Coontz will work with Transamerica Retirement Management to begin the work of building the brand and message platform for a soon-to-be-launched retirement and transition initiative. The program will also involve concepting and creation of comprehensive materials for financial advisors to help consumers through the retirement transition process as well as development of new business-to-business sales support materials and a lead generation program.

The first creative product for Transamerica Retirement Management is expected by Spring 2010.