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Monday, March 29, 2010

Business Marketing Association - Brand Naming for the Digital Age

Forget everything you know about naming for B2B—the rules are changing. Five converging trends are having a profound effect on how well brand names perform. Will your brand have the power to compete in the coming years? How will you know if it's time to rebrand?

If you're introducing a new brand, what should you know about naming? John Stucker, founder of Pollywog, will share how Medtronic and other B2B leaders have created names that succeed in the digital age and how a powerful name can propel the success of your business.

Presentation Highlights:
  • Brand Naming through the Ages
  • Converging Trends Affecting Naming for B2B Marketers
  • What a Brand Name Needs to Succeed in the Digital Age
  • Power Names
  • Elements of a Power Name
  • What a Power Name Does for a Brand
  • Is Your Brand Working For You or Against You?

A members-only networking event will be held immediately following the event (9-9:30 a.m.) to discuss presentation highlights.

About John Stucker:

John has been helping clients create and evolve their brands for over 15 years. In addition to his naming and branding work, John’s broad experience in design and advertising has helped him develop a rare facility with both visuals and words which ideally suits him to lead naming and branding projects. Before founding Pollywog, John created strategic communications in virtually every medium from brand

identity to packaging, print ads to Web sites. John has worked as a consultant, art director and designer for a wide range of agencies including Campbell Mithun, Rapp Collins Worldwide and BBDO. His work has won awards from such institutions as the American Institute of Graphic Arts, How magazine and Print magazine, and his brand identity work has been published in Print’s Best Logos.

About Devon Thomas Treadwell:

Prior to founding Pollywog, Devon had been an independent consultant and copywriter/associate creative director with some of the world’s leading advertising agencies, including J. Walter Thompson in Los Angeles, and Young & Rubicam, Bozell and Campbell Mithun in Chicago. Over the 20-year course of her career, Devon has worked on many leading brands, including the Walt Disney Company, Paramount Home Video, Coffee-mate, 3M, Southwestern Bell, @Home, Berlitz, Best Buy, Harmon AutoGlass and Mexicana Airlines. Her creative awards include The Show, The One Show, the Art Director’s Club, the Gold Addy, Print’s Regional Design Annual, the International Advertising Festival of New York, and others. Devon holds a Masters of Advertising from the Medill School of Journalism, Northwestern University.

When: April 20, 2010

Time: 7:30 a.m. Registration and breakfast
8:00 – 9:00 a.m. Presentation

Where: Metropolitan Ballroom, Golden Valley
5418 Wayzata Blvd
Minneapolis, MN 55416

Cost: Members $30 / Non Members $45

Registration link:
Register by April 16