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Friday, March 26, 2010

32nd Annual PRSA Classics Winners

ELEMENTS
1. Brochures
“How People Are Counted” Brochure
U.S. Census Bureau with Weber Shandwick
2. Special Purpose Publications
Giving Dealers an Edge
Winfield Solutions with Exponent
3A. Video (Programs)
Who Pooped at the Minnesota Zoo?
Minnesota Zoo
3B. Video (Public Service Announcements – PSA)
Affordable...Convenient...Fast...MSP Value Parking
Metropolitan Airports Commission with Padilla Speer Beardsley
4. Audio
Untying the PurseStrings of America’s Most Powerful Consumer
WebmasterRadio.FM with Carmichael Lynch Spong
5A. Annual Reports (Business/Industry)
Showcasing St. Jude Medical’s Lifesaving Successes
St. Jude Medical with Padilla Speer Beardsley
5B. Annual Reports (Government/Nonprofit)
Celebrating Success
Minnesota Zoo
6A. Media Kits (Products)
GoGirl! Building A Brand Worth Standing For
FemMed, Inc., with Risdall McKinney Public Relations
6B. Media Kits (Services)
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley
6D. Media Kits (Other)
The Whole Kit and Caboodle: Recipes for Grilling Safely
Propane Education & Research Council with Exponent
7. Newsletters
Cargill E-Newsletter Puts Industry Trends “InPerspective”
Cargill with Carmichael Lynch Spong
8A. Magazines (Internal)
The Link Magazine
Best Buy Co., Inc.
8B. Magazines (External)
CHS Brings the World to Your Door
CHS Inc. with Exponent/Colle+McVoy
9A. Media Relations (Business/Industry – Budget < $75,000)
World’s Largest Boot Takes Stroll Down Main Street
Red Wing Shoe Company with Beehive PR
9B. Media Relations (Business/Industry – Budget > $75,000)
Lutron Electronics: Saving Energy with Lighting Controls
Lutron Electronics with Carmichael Lynch Spong
9C. Media Relations (Government/Nonprofit)
Big Business for Small Farmers
TransFair USA with Carmichael Lynch Spong
10. Feature Writing
Toolkit for Reaching Latinos
U.S. Census Bureau with Weber Shandwick
11. Technical Writing
DU: What Veterans/Service Members Need to Know
Minnesota Department Veterans Affairs with Weber Shandwick
13. Web Sites
“Salt 101” Spices Up Diamond Crystal Salt
Cargill with Carmichael Lynch Spong
14. Research
Teen Voice 2009: The Untapped Strengths of 15 year olds
Best Buy Co., Inc with Search Institute
15. Evaluation
Clearing the Air and Bringing Energy Efficiency into Focus
Trane with Carmichael Lynch Spong
16. Social Media
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group
17. Creative Tactics
No Name Brings Home the Bacon
No Name Premium Meats with Tunheim Partners

PROGRAMS
18A. Community Relations (Business/Industry)
Padilla Plugged In: Improving Our Community
Padilla Speer Beardsley
18B. Community Relations (Government/Nonprofit)
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley
19A. Institutional Programs (Business/Industry)
New Vision Plants Seeds of Growth for DuPont
DuPont Crop Protection with Exponent
19B. Institutional Programs (Government/Nonprofit)
WORKplace
Saint Paul Public Library
20A. Special Events/Observances (Less Than Seven Days) (Business/Industry)
BART Fair Trade Certified Chocolate Giveaway
TransFair USA with Carmichael Lynch Spong
20B. Special Events/Observances (Less Than Seven Days) (Government/Nonprofit)
Congratulations! You’ve Landed on Free Parking!
Minnesota State Lottery with Exponent
21A. Special Events/Observances (More Than Seven Days) (Business/Industry)
“Because We Care” Employee Giving Campaign
Thomson Reuters
21B. Special Events/Observances (More Than Seven Days) (Government/Nonprofit)
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong
22A. Public Service (Business/Industry)
The Safe Driving Talk
State Farm Insurance with Weber Shandwick
22B. Public Service (Government/Nonprofit)
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley
23A. Public Affairs (Business/Industry)
Geek Squad and the FCC Team Up for DTV
Best Buy Co., Inc. with Ketchum
24A. Marketing Services (New – Budget < $75,000)
WORKplace
Saint Paul Public Library
24B. Marketing Services (New – Budget > $75,000)
2009 PGA Championship: Making Minnesota Sports History
2009 PGA Championship with Exponent
24D. Marketing Services (Established – Budget > $75,000)
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong
25A. Marketing Products (New – Budget < $75,000)
Brushing up on Mobile: ColorSnap iPhone App
Sherwin-Williams with Carmichael Lynch Spong and Resource Interactive
25B. Marketing Products (New – Budget > $75,000)
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group
25C. Marketing Products (Established – Budget < $75,000)
Jack Link’s Living Sasquatch
Jack Link’s Beef Jerky with Carmichael Lynch Spong and Carmichael Lynch Advertising
25D. Marketing Products (Established – Budget > $75,000)
Helping Jim Beam Honor America’s Heroes
Jim Beam Bourbon with Padilla Speer Beardsley
27B. Crisis / Issues Management (Government/Nonprofit)
Preparing the Dairy Industry for the Unthinkable
Dairy Management Inc. with Weber Shandwick
28. Internal Communications
Attracting, Retaining and Engaging Achievement Addicts
Carmichael Lynch Spong
29. Investor Relations
Going Public Against Great Odds to Save Limbs
Cardiovascular Systems, Inc. with Padilla Speer Beardsley
30A. Integrated Communications (Products)
Launching Personalized Health Care in the Internet Age
Mayo Clinic and Microsoft with Padilla Speer Beardsley
30B. Integrated Communications (Services)
WORKplace
Saint Paul Public Library
31. Multicultural Public Relations
Make College a Part of Your Future
Minnesota State Colleges and Universities with Franke + Fiorella
32A. Industry Campaign of the Year (Consumer Products)
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group
32D. Industry Campaign of the Year (B2B)
New Vision Plants Seeds of Growth for DuPont
DuPont Crop Protection with Exponent
32E. Industry Campaign of the Year (Health Care)
Capturing the State of the Nation’s Brain Health
Martek Biosciences with Carmichael Lynch Spong
32F. Industry Campaign of the Year (Nonprofit)
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong
STUDENTS
New Media/Technology (Internet site design and writing)
Sioux Empire Adoption and Foster Care Fair
Augustana PRSSA
Augustana College
Planning
Players Performance Group PR Campaign
Laura Bebo
St. Cloud State University
BEST OF SHOW
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley