MNPR Blog

Friday, January 22, 2010

WEBER SHANDWICK WINS TASTE OF THE NFL CAMPAIGN


The Minneapolis-St. Paul office of Weber Shandwick announced this week the win of a three-year campaign for Taste of the NFL. Weber Shandwick will support the organization’s campaign to tackle hunger in the United States and expose the organization using national media and new media along with driving ticket sales.

Taste of the NFL is an organization that exists exclusively to raise awareness and dollars for hunger relief organizations involved in tackling hunger in America. Taste of the NFL addresses the needs of the hungry and homeless by raising awareness and money through special events and programs mainly by hosting a culinary event on the eve of the Super Bowl in the host city.

Taste of the NFL features a top chef from each NFL city. Each chef pairs with a current or former NFL player to form a culinary duo. Attracting thousands of attendees, guests sample specialty foods, meet the chefs, take photos with and get autographs from NFL greats while enjoying live musical entertainment. Founded in 1992, the Minneapolis-based Taste of the NFL has distributed more than $8 million to local and national food banks across the country. The agency will assist the core Taste of the NFL team by increasing corporate sponsorships and raising brand awareness of Taste of the NFL – not only as a party with a purpose but as an organization with a dedicated year-long mission to solve hunger issues.

“We are honored to be part of such a great campaign that benefits so many people across the United States,” says Dave Mona, chairman of Weber Shandwick’s Minneapolis-St. Paul office. “This work with Taste of the NFL will allow us to help ensure food banks across the country are receiving substantial donations each year.”