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Tuesday, January 12, 2010

PR Agency Profile - Weber Shandwick

Weber Shandwick’s Minneapolis-St. Paul office traces its beginnings back to 1981 when founder Dave Mona was laid off from his corporate communications position at Toro after two consecutive winters of no snow. Thus, David L. Mona & Associates was born, eventually becoming Mona, Meyer, McGrath & Gavin (MMM&G) when Mona’s agency joined forces with another firm. Sara Gavin (of MMM&G fame) currently leads the office, and Mona continues to serve the office as its chairman. MMM&G was bought by Shandwick in the late ‘80s, giving the agency’s clients access to offices around the world. Shandwick was eventually sold to Interpublic Group (IPG), providing clients the full spectrum of marketing disciplines. In 2001, Shandwick merged with another IPG public relations firm, The Weber Group, becoming Weber Shandwick.

Today, the office employs more than 140 PR practitioners. The senior leadership team has more than 270 years of combined public relations experience with an average tenure of 11 years. Weber Shandwick’s staff includes people with a variety of backgrounds including former journalists, government officials and military personnel.

The office has deep industry expertise in financial services, health care, technology, public affairs, government, agribusiness, nonprofits and defense. Services include consumer marketing, youth marketing, sports marketing, digital communications, media training, video production, crisis preparation and management, graphic design and strategic counsel.
Weber Shandwick prides itself on several things:
  • Long-standing client relationships. The average tenure of the agency’s top 40 clients is 8 years plus, and it received the highest client-satisfaction honors in PRWeek’s Agency Excellence Survey. Weber Shandwick’s Minneapolis-St. Paul office has served 14 clients for more than ten years.
  • Doing award-winning work that delivers real business results to its clients. In 2009, Weber Shandwick won more Minnesota PRSA Classics awards that any other agency, including Best of Show.
  • Being a great place to work. Weber Shandwick has made the Minneapolis / St. Paul Business Journal’s Best Places to Work list for the past four years.
  • >Commitment to the community. The office has a 20+ year history of supporting local non-profit organizations through pro bono client relationships, mentorships, work projects and an annual day-long workshop designed to help non-profits effectively tell their stories.
“Mall of America has appreciated its strong relationship with Weber Shandwick for more than 19 years,” said Maureen Bausch, executive vice president at Mall of America. “Weber Shandwick has been with us since the Mall’s inception – through crisis and celebrations – and they continue to be a key partner. Their strategic council, real world experience and on-site support have been invaluable over the years.”