MNPR Blog

Monday, January 11, 2010

Chipotle Mexican Grill Awards Account to Compass Point Media


Compass Point Media today announces that it has been awarded the media agency of record, planning and buying account by Chipotle Mexican Grill, Inc. The assignment will include planning and buying for all advertising media in support of Chipotle’s more than 900 restaurants nationwide.


“Chipotle is an outstanding brand whose vision and growth to-date we have greatly admired, and we’re confident that our Compass Point Media team will help play a big part in their continued success,” said Dick Hurrelbrink, president of Compass Point Media.


Denver-based Chipotle selected Compass Point Media for the assignment after a national search of potential resources.


“We were very pleased with their experience and their people,” said Mark Crumpacker, chief marketing officer at Chipotle. “The Compass Point team really demonstrated a keen understanding of our brand and the ability to help us achieve our marketing goals.”