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Tuesday, December 01, 2009

WEBER SHANDWICK PROMOTES LIDA POLETZ TO VICE PRESIDENT

The Minneapolis-St. Paul office of Weber Shandwick today announced the promotion of Lida Poletz to vice president in the financial services practice.


Since joining the agency in 2003, Poletz has been instrumental in developing, planning and executing the award-winning, high-profile U.S. Treasury campaign. For nearly two years, Poletz has directed the expansive account team, which includes a highly talented group in Minneapolis, as well as individuals in eight other Weber Shandwick and partner-agency offices. Prior to joining Weber Shandwick, she was a senior financial journalist with Reuters.


With more than 15 years of communications, public relations and marketing experience, Poletz brings to her new position a proven history of successfully managing strategic communications programs, reaching hard-to-influence audiences and delivering measurable results.


Poletz holds an MBA and a master’s in journalism from Columbia University in New York, and she graduated magna cum laude from the University of Minnesota with a Bachelor of Arts degree in journalism. Outside of work, she is a member of Phi Beta Kappa.


“Lida is a major force and leader in the financial services practice. Her commitment to excellence is not only respected and revered by colleagues, but also by senior government officials,” said Barb Iverson, president of Weber Shandwick’s financial services industry practice.