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Monday, December 21, 2009

Marketing is like dating?


Marketing is like dating. That’s right, dating. When you date someone, you seek to make yourself more attractive (physically, emotionally and intellectually) so that the person whom you are interested in chooses you rather than the other fish in the sea. The same is true in business. You show how competitive, responsive and attentive you are to attract customers and ward off the competition.

In dating have to get to know the person you are interested in, show your strengths and character and emphasize the ones that resonate with your date. There must be some connection between the two of you in order to gain a second date. The more connections you have, obviously the better off you’ll be.

So how do you create connections with your date? By discovering and emphasizing your common shared values.

Similarily, you need to research your consumer and work on your attraction factor by advertising and the “Four P’s of Marketing.” Don’t focus so much on the competition, focus on your consumer and reveal the attraction that is already within your relationship. I promise, with proper research and consumer centricity as the focal point, you’re going to like what you see. Then flaunt what you got that your consumer wants.

Trust me, they will be far more likely to be drawn to you if you focus on their needs than if you target the other guy/girl that is also pining for their loyalty and affection.

My theories are not just my own, they are based on a book called The Truth About Creating Brands People Love by Brian D. Till and Donna Heckler. I highly recommend it to any business owner who wants to learn brand secrets that make companies succeed and profits soar. Good luck.

Ashley Larson
University of Minnesota
Jour 3279
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