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Friday, December 04, 2009

Marketing in the Green Era

How Is an Environmentally Conscious Corporate Culture Relevant to Market

How is an environmentally conscious corporate culture relevant to marketing? Hear from Benjamin Mattson of Chipotle and Melanee Megan of Peace Coffee on December 18 at 8:00am over breakfast as they discuss ways to integrate a company's commitment to going green with positive and successful marketing efforts. There will be a drawing for prizes to include products/items from Peace Coffee and Chipotle.

Benjamin Mattson graduated from the University of Wisconsin-Madison with a degree in advertising and public relations, and began his career at 3M as a public relations consultant. He has since acted as the sales/advertising manager at Wild Mountain, director of golf operations & marketing for the Luck Golf Course and Country Club in Northwest Wisconsin, and for the past five years served as a marketing consultant for Chipotle Mexican Grill. In his spare time, Ben is also a guest lecturer at the Carlson School of Management, Hamline University and the University of St. Thomas, speaking about advertising and branding.

Melanee Meegan is a Minneapolis native who grew up working in her parent's custom tailoring business in Uptown until attending Antioch College in Ohio where she received her B.A in International Business. Since returning to the Twin Cities 8 years ago, Meegan has been selling beans and pulling shots at Peace Coffee. In her role as marketing manager she manages the look and feel of its product and brand across a wide spectrum of print, radio and online mediums.

Register online, or contact the Ad Fed office at (651) 917-6251 by 5:00pm on December 16.