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Monday, November 02, 2009

Weber Shandwick - Invitation to B2B Roundtable: Managing Integrated Campaigns

Ten years ago, an integrated campaign was one in which advertising and public relations worked in concert. Today, integration is often more about the convergence of online strategies and tactics with traditional, offline communications, an approach we call "Inline."

Please join us for a group discussion on creating and managing Inline campaigns facilitated by Andy Keith, B2B Account Director in Weber Shandwick's digital communications practice, Aaron Pearson, SVP of Weber Shandwick's technology practice and Ben Maurer, a member of the agency's Inline team.

Weber Shandwick - Social Media
     Tuesday, November 17th
     Breakfast/registration: 7:45 a.m.
     Roundtable discussion: 8-9 a.m.


     Weber Shandwick, 8000 Norman Center Drive,
     Suite 400, Bloomington, MN 55437


     Please contact Leah Kondes at 952-346-6115

About your facilitators for this event

Aaron Pearson, Senior Vice President, Technology Practice

Aaron Pearson is a senior vice president and Vertical Markets Segment leader for Weber Shandwick's Global Technology Practice, directing programs that help B2B clients reach industry-specific technology buyers through traditional media, social networks, industry analysts and other influencers. Aaron has more than 15 years of experience applying his strategic communications and management skills to both emerging and large global clients, including ADC, Lawson Software, Microsoft and Syngenta.

Andy Keith, Account Director, Digital Communications Practice

As digital account director in Weber Shandwick's digital practice group, Andy Keith advises account teams and clients on how to best integrate interactive and social media strategies and tactics into the overall communications platform, with an emphasis on B2B marketing and PR. He brings more than 15 years of experience with online media, including Web marketing, online communities and portals, corporate blogging, social networks, knowledge management and e-learning.

Ben Maurer, Senior Account Executive, Corporate, Community and Public Affairs Practice

As a senior account executive in Weber Shandwick's corporate, community and public affairs practice group, Ben Maurer helps manage and execute public relations and consumer marketing programs, including national and local media relations initiatives, social media components, new product introductions and special events. Ben's current clients include BAE Systems, a key defense company; Polaris Industries, designers and manufactures of off-road vehicles, all-terrain vehicles, snowmobiles and Victory motorcycles; and Duluth Metals, a mining exploration company.