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Monday, November 02, 2009

Content is King: From Web sites to social media, keeping your online content in control

Content strategy – the emerging discipline focused on helping organizations effectively create, maintain, and manage content – is suddenly all the rage. But, why now and what's the web got to do with it? Attend the Women@Work Workshop to learn why content strategy is necessary; how to deliver useful, usable content online, where and when your customers need it most; what you can do to get (and keep) your online content in control. You’ll also get an up-close look at a couple of case studies that demonstrate how local companies are successfully integrating social media into their marketing mix.

Tuesday, November 17
1:00 to 4:00 PM
St. Catherine University
President’s Dining Room (#372) in the Coeur de Catherine building on the St. Paul Campus (map)

$58 Members
$78 Non-members
$43 Students

Register Now

About Our Speakers:

Melissa Rach, Director of Content Strategy, Brain Traffic
Melissa is director of content strategy at Brain Traffic, an agency focused on helping clients tackle messy content problems. Using skills in messaging, information architecture, writing, and communication planning; Melissa has consulted for a wide variety of clients including General Mills, Best Buy, Target, United Health Group, Wolters Kluwer, and Wells Fargo. Melissa worked on her first online project in 1993. Since then, she has become a respected authority on how organizations incorporate interactive content into their overall communications strategy. Her methodologies have been taught at universities nationwide and recognized in books for nearly a decade, from Webmastering for Dummies (2000) to Content Strategy for the Web (2009).

Eva Keiser, APR, Senior Vice President, Risdall McKinney Public Relations
Eva has a proven track record of success and expertise in marketing communications and media relations. Working in an integrated agency, Eva is on the front lines bringing elements together – online and offline – to create momentum for a brand and drive Web site traffic. With a deep understanding of the media and storytelling, Eva has the uncommon ability to uncover stories within an organization that resonate with the media, and move readers to action. Over her career, Eva gained a wealth of experience through working on political campaigns, with grassroots organizations, and at various print and broadcast media outlets. Eva is an adjunct professor in the School of Journalism and Mass Communication at the University of Minnesota-Twin Cities.