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Thursday, November 19, 2009


Minneapolis-based public relations agency Exponent PR announces the hiring of Annie Basinski and Matt DePoint.
Basinski has joined the agency as a senior associate on the Caribou Coffee, DuPont and Koala Ranch accounts. Basinski was previously in the Consumer Brands/Food & Nutrition department in the Chicago office of Edelman Worldwide where she oversaw a variety of well-known, national consumer food brands and nutrition commodity accounts including National Cattlemen’s Beef Association, Heinz, Nestl√©, Kraft, Hidden Valley Ranch, KC Masterpiece and the Mushroom Council.
DePoint has been added as an associate on the DuPont and Caribou Coffee accounts. He was previously at Minneapolis-based Tunheim Partners where he worked with a diverse group of consumer, pharmaceutical, education and agriculture clients including Target, Pfizer, The Minnesota Private College Council and No Name Steaks.
“We are extremely excited about these two great new additions to our team,” said Tom Lindell, managing director, Exponent PR.  “Annie and Matt bring tremendous experience, energy and new ideas to the table to help fuel Exponent’s ongoing growth.”
In recent years, Exponent PR has received increased industry recognition and its client roster continues to expand with nationally recognized brands. After ending 2008 with three years of double-digit growth, the agency and its advertising partner Colle+McVoy continue to grow in 2009.