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Tuesday, August 04, 2009

Dahlin Joins Campbell Mithun to Lead Digital Experience

Adina Dahlin joins Campbell Mithun as vice president, director of digital experience

Campbell Mithun announces the hire of Adina Dahlin as vice president, director of digital experience. In the newly created position, Dahlin will help develop and integrate the agency’s digital capabilities, including connections strategy, creative development, production and training.

“Adina will play a key role in Campbell Mithun’s mission to make Everything Talk for clients’ brands in the evolving digital space,” said Steve Wehrenberg, CEO of Campbell Mithun. “She will add a new breadth and depth to our ability to provide constant creativity and innovative thinking for our clients’ digital presence to help produce the original experiences their customers are looking for."

Prior to joining Campbell Mithun, Dahlin was chief interactive officer at Hunt Adkins, a full-service agency in Minneapolis. Dahlin also held a number of leadership positions throughout her 10 years at RMG Connect, a marketing agency in Minneapolis, including account director. Her strong technology, strategy and client service background includes experience working with brands like 3M, Ford, Unilever, AOL Time Warner, Pfizer, U.S. Marines and Xerox.

Dahlin holds a bachelor’s degree in electrical engineering from George Mason University, Fairfax, Va., and a master’s degree in engineering management from Cornell University, Ithaca, N.Y.