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Thursday, July 09, 2009

Ashley Bruce Joins Risdall Marketing Group as Associate Strategist

Risdall Marketing Group (RMG) continues its expansion with the addition of Ashley Bruce to its Strategic Consultation division. As an associate strategist, Bruce will focus her time on market research and strategy for new and existing clients.

“Insight into the target and marketplace is critical for a solid strategy, whether it’s for an existing brand or a new product launch,” said Cindy Lord , president of Risdall Strategic Consultation (RSC). “Ashley brings more depth in our strategy offerings, including significant online experience that will allow us to better serve clients with Web-oriented projects. I’m excited to have her rejoin my team in a new agency setting.”

In her most recent position as a search marketing specialist for TopRank Marketing, Bruce developed and ensured consistency of online messages, analyzed Web analytics to identify opportunities for usability improvements and managed search marketing efforts. Bruce also worked as an account planning intern with Lord at Martin|Williams Advertising and as a public relations intern for The Family Institute for Creative Well-Being.