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Friday, June 05, 2009

Red Wing Shoe Company Selects Beehive PR

Red Wing Shoe Company has selected Beehive PR to provide public relations services to help drive key corporate and industrial safety projects. Red Wing is a leading global manufacturer of high-quality work boots, outdoor footwear and oil and gas workwear.

“The Red Wing brand has represented innovation, quality and performance for more than 100 years,” said Lisa Hannum, president and CEO, Beehive PR. “We are very pleased to partner with Red Wing to help it achieve its business goals using Beehive’s industry knowledge and heritage brand experience.”

Beehive began working with Red Wing Shoe Company this spring. The firm is supporting the global launch of an expanded Red Wing line of oil and gas workwear. Beehive will also partner to announce the opening of the brand’s flagship store and museum this summer.