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Thursday, June 25, 2009

Kane Consulting announces presenters for "PR 2.0: New Tools of The Trade" on July 13, 2009

Explore the new public relations terrain with industry experts including keynote speaker, Jason Kintzler of Pitch Engine

Social media is changing the traditional rules of public relations. Helping public relations professionals adapt traditional methodologies for an online world, "PR 2.0: The New Tools of the Trade," will present cutting edge and innovative thinking on how to navigate this rapidly changing industry. The conference will take place on July 13, 2009 from 8:00 a.m. - 4:00 p.m. at The Westin Galleria in Minneapolis.

Kane Consulting announces the PR 2.0 conference speaker line-up featuring keynote presenter, Jason Kintzler, founder and CEO of PitchEngine, the social media release service that is helping to evolve the PR industry.

Breakout presentations include:

  • "Using Social Media Behind the Firewall," presented by Cameron Gross, Owner of GreaterThan Media and social media consultant to Best Buy.
  • "Pitching Using New Media Tools," presented by Eva Keiser, Senior Vice President of Risdell McKinney Public Relations.
  • "Online Reputation Management," presented by Greg Swan, Digital Strategy Manager, Weber Shandwick Digital Communications.
  • "Incorporating Podcasts and Video Into Your Marketing and PR Mix," presented by Albert Maruggi, founder of Provident Partners and Producer of the Marketing Edge podcast.
  • "Self Publishing for PR," presented by Arik Hanson, ACH Communications/Chief Blogger, Communications Conversations.
  • "How to Monitor Your Brand Through Social Media Channels," presented by Connie Benson, Community Strategist for Techrigy.
  • "Optimizing Content of Press Releases and Beyond," presented by an expert from TopRank Online Marketing.
"Our staff has been listening to and engaging in conversations with PR 2.0 thought leaders from across the country for the past year. We felt like it was time to bring the conversation to Minnesota," says Jennifer Kane, principal of Kane Consulting. Our hope is that this event not only educates PR and marketing professionals on the changes in our industry, but also demystifies the applications that are quickly becoming the new tools of the trade."

Conference registration is open at Registration price is $250 ($200 for PRSA members) and includes a continental breakfast, keynote lunch and breakout sessions. To book a hotel room, please visit The Westin Galleria or call 888-627-8245.

"PR 2.0: New Tools of the Trade," is presented by Kane Consulting with promotional support from Minnesota PRSA.