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Monday, June 08, 2009

German Cosmetics Maker Lavera Taps Kohnstamm PR To Boost U.S. Market Presence

The North American distributors of the internationally renowned organic and natural cosmetics brand, Lavera Naturkosmetik of Germany, named Twin Cities-based Kohnstamm Communications as its U.S. public relations agency in order to gain significant market traction through media relations and online PR product exposure. The all-natural and organic personal care company holds a 27% market share in Europe and is launching its first mainstream consumer retail initiative in the U.S. through Target stores and CVS this summer. 
Kohnstamm’s PR program will coincide with the client’s “Lavera is Truth” national advertising campaign that throws caution on the use of skincare products and cosmetics that use synthetic ingredients in favor of natural options. “Sixty percent of what goes on your skin is absorbed into your body,” according to the campaign.

The Kohnstamm agency also announced the signing in recent weeks of Boston-based Kettle Cuisine and Santa Rosa, Calif.-based La Tortilla Factory, driving public relations to support national product sales. Kettle Cuisine is the leading maker of gluten free, organic and natural frozen soups. La Tortilla Factory is the originator of the “healthy wrap” category known for its first-to-market line of high-ingredient and inventive flavored tortillas under the Smart & Delicious, Sonoma and traditional La Tortilla brands.