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Monday, June 15, 2009

Business Marketing Association - Integrating Data-driven Marketing and Improving Channel Effectiveness

Do you know the secret to increasing your sales and market share? Join BMA-Minnesota on June 25 to explore the answer with Amy Anderson Sherek, executive vice president of Client Service at SmartBase Solutions and Mark James, president of Mark James & Associates.

James and Anderson Sherek will share insights from a Fortune 50 manufacturing company that was recently challenged to rethink its dealer support and customer marketing strategy. They will also demonstrate how to combine a channel "push" strategy and a marketing "pull" strategy to close the marketing loop. The proven case study resulted in more engaged dealers, a 500 percent growth in sales, a significant return on investment and validated best business practices.

Attendees will walk away with a better understanding of how preparing a dealer network improves marketing effectiveness, how modeling isolates a customer group 10 times more likely to buy and how an integrated strategy can produce a return on investment of 60 to 1.

Event Details:
Date: Thursday, June 25, 2009
Time: 5:30 p.m. registration and light hors d'oeuvres
6:00 to 7:00 p.m. presentation
Location: Minneapolis Club
729 Second Avenue South
Minneapolis, MN 55402
Cost: $30 for BMA-Minnesota members, $45 for non-members.
Free event parking. Every attendee will also receive a free drink as part of their registration.
Register: by June 24